History of Salesforce

History of Salesforce

Salesforce.com is an enterprise cloud computing company headquartered inSan Francisco, USA that distributes business software on a subscription basis. Salesforce.comhosts the applications offsite. It is best known for its Customer Relationship Management (CRM) products and, through acquisition, has expanded into the social enterprise arena.

Here is the brief history of Salesforce. Salesforce.com was founded in March 1999 by former Oracle executive Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS). Harris, Moellenhoff and Dominguez, three software developers previously at Clarify, wrote the initial sales automation software.

In June 2004, the company went public on the New York Stock Exchange under the stock symbol CRM, raising US$110 million. Initial investors included Marc Benioff, Mark Iscaro, Larry Ellison, Halsey Minor, Magdalena Yesil and Igor Sill, Geneva Venture Partners.

History of Saleforce criticisms

In November 2007, a successful phishing attack compromised contact information on a number of salesforce.com customers, which was then used to send highly-targeted phishing emails to salesforce.com users. The phishing breach was cited as an example of why the CRM industry needs greater security for users against such threats as spam. The service has suffered some downtime; during an outage in January 2009 services were unavailable for at least 40 minutes, affecting thousands of businesses.

Foundation history of Salesforce

The Salesforce Foundation is the company's charitable enterprise. It aims to donate employee time, software, and equity to charities and non-profit organizations.

Saleforce is a well known and successful business because of its advanced CRM system. 

Current history of Saleforce

Salesforce.com is headquartered in San Francisco, California, with regional headquarters in Dublin (covering Europe, Middle East, and Africa), Singapore (covering Asia Pacific less Japan), and Tokyo (covering Japan). Other major offices are in Toronto, New York, London,Sydney, and San Mateo, California. Salesforce.com has its services translated into 16 different languages and currently has 82,400 customers and over 2,100,000 subscribers.

Following the federal takeover of Freddie Mac and Fannie Mae in September 2008, the S&P 500 removed the two mortgage giants after trading on September 10, 2008, and added Fastenal and Salesforce.com to the index two days later. In January 2011, salesforce.com was recognized as one of Fortune's 100 best companies to work for in 2011, receiving the 52nd spot.


The following is a complete list of known history of Salesforce acquisitions by salesforce.com:

Sendia (April 2006) for US$15 million in cash  now Force.com Mobile

Kieden (August 2006)  now Salesforce for Google AdWords

Kenlet (January 2007) Original product CrispyNews used at Salesforce IdeaExchange and Dell IdeaStorm. Now relaunched as Salesforce Ideas.

  • Koral (March 2007) now Salesforce Content
  • Instranet (August 2008) now rebranded to Salesforce Knowledge
  • GroupSwim (December 2009) now part of Salesforce Chatter
  • Informavores (December 2009)  now re-branded to Visual Process Manager
  • Jigsaw Data Corp. (April 2010), the proposed deal is expected to close in the second quarter of its fiscal year 2011.
  • Sitemasher (June 2010)
  • Activa Live Chat (September 2010) 
  • Heroku (December 2010) 
  • Etacts (December 2010)
  • Dimdim (January 2011) 
  • Manymoon (February 2011) 

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